PCB has partnered with Facebook For the live broadcast of PSL6 matches

 

PCB has partnered with Facebook 

PCB has partnered with Facebook For the live broadcast of PSL6 matches:

The HBL PSL's latest partnership with Facebook will not only deliver live-action to fans around the world for the remaining 20 matches of the HBL PSL 6, but will also assist the PCB in exploring new revenue streams.

On Wednesday, June 9, 2021 in Abu Dhabi, the Pakistan Cricket Board will collaborate with Facebook to provide Pakistan's flagship cricketing event, the HBL Pakistan Super League (PSL), to a worldwide audience via the platform's Paid Online Events. 

The HBL PSL is extremely popular not just in Pakistan, but also among Pakistanis living abroad and cricket fans throughout the world. The competition draws outstanding cricketers from all around the world, garnering international interest. The HBL PSL will have unprecedented worldwide exposure thanks to this exciting relationship with Facebook, particularly in non-traditional cricket countries.

The HBL PSL's latest partnership with Facebook will not only deliver live-action to fans across the world for the remaining 20 matches of the HBL PSL 6, but it will also assist the PCB in exploring new revenue streams.

Online Facebook Paid events to assist the Board to make the matches worthwhile by forcing supporters to pay a one-time small registration fee to receive live broadcasting. The transmission can be viewed at any time.

Sehar Tariq, Facebook's Policy Lead in Pakistan, stated, "We are pleased to work with HBL PSL this year." Around the world, the League has become more popular. We were able to connect HBL PSL's global fan base to witness their matches across the world with the help of PCB, while also assisting PCB in building a new revenue stream and helping their business.

We hope that Paid Online Events would enrich the HBL PSL experience for all cricket fans around the world.”

"The facilitation and vision enhancement of Pakistan Cricket internationally is a key element of our broadcasting plan, and part of our broader PCB Digital Transformation goals," said Shoaib Naveed, PCB's Broadcast Rights and Business Development Chief Executive Officer. 

"This Facebook arrangement has provided us with an unrivalled platform for the remaining HBL PSL 6 matches, and it is fantastic to partner with the world's largest social media platform," said the team.

The PCB has current rights agreements with foreign media partners. These events will be accessible worldwide except in the USA, Canada, Caribbean, the United Kingdom, Australia, New Zealand, South Sahara Africa, Middle East, Afghanistan, India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives.

The sports partnerships team of Facebook works closely with PCB and others in Pakistan to assist them to accomplish fan development, commitment and monetisation goals on a Facebook platform and products. Facebook is also working closely.

In March of 2021, Facebook organised a training workshop for Pakistani women's national team, in order to allow them to grasp and harness the value of an online presence together with the safety measures, and to develop the opportunities and safety aspects of their players on the PCB platform.